Herter's is now distributed by Cabela's

Herter's is now distributed by Cabela's.

Thank you for your interest in Herter's. Recently, we made the decision to have another company handle the distribution of Herter's products. Naturally, we wanted to ensure that our customers would still be treated to the best service possible. With that in mind, we are pleased to tell you that the exclusive distributor of Herter's products is one of the most trusted names in the outdoor industry - Cabela's. Call anytime 24/7 1-800-237-4444 (U.S. and Canada)1-308-234-5555 (All Other Countries)

Herter's was an importer, distributor, and retailer headquartered in Waseca, MN from early 1960s - 1979. Herters also had additional retail stores scattered throughout the upper Midwest.

Herters subcontracted various manufacturers (mostly European) to fabricate Powermag revolvers, U-9/J-9 rifles, and shotguns which were mostly patterned after more famous original models. Most of these copies were designed to undersell the competition at the time and while quality in most cases was quite good, consumer sales were not strong enough to continue production. While many Herters models are relatively rare, collectibility to date has been minimal. Herters model values are usually under the original trademarks from which they were derived and to date have been based more on the shooting utility than the collector potential.

The famous Herter's catalog was a young boy's dream catalog, especially prior to the GCA 1968, with it's many gun listings and the over-the-top product copy written by George Herter.